Echinacea purpurea Magnus is one of the most popular varieties of purple coneflower, distinguished by large, bright, intensely pink flowers and a striking copper-brown center. Wide, horizontally arranged petals give the flowers a particularly spectacular appearance, and strong, erect flower stalks 90–120 cm tall allow the plant to maintain its decorative appeal even in windy weather.
Echinacea purpurea is native to the prairies of North America, where it has grown naturally for centuries. Thanks to its high ornamental value, resilience, and ability to attract bees, butterflies, and other beneficial insects, the plant has become one of the most sought-after perennials in ornamental horticulture. The Magnus variety has gained widespread recognition due to its particularly large flowers, prolonged blooming, and high resistance to adverse conditions.
The plant prefers sunny areas with fertile, well-drained soil. It is characterized by high frost resistance, drought tolerance, and low maintenance. It blooms from July to September, perfectly suitable for designing flower beds, mixed borders, natural gardens, and for cut flower production. After flowering, the decorative seed heads adorn the garden and attract overwintering birds.